I don’t want to say too much, but there’s a reason we haven’t heard a lot about the tie-in apps available on the Apple app store for the movie. If ever a project wanted to look like it was appealing to emo wannabes, it’s this movie. The apps are free, so see the carnage for yourself. The one that inserts icons of the characters into text messages is especially baffling.
It’s like an Apple store employee got fired and went to work at Hot Topic.