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Tumblr was sold this month, reportedly for a bargain-basement price , to Automattic, the parent company of WordPress. This was exciting news to Tumblr users, whose platform could be called the last bastion of a friendly social internet. As the big networks have become dangerously bigger, nostalgia for the kinder, stranger online communities of yesteryear — like the video app Vine , or Myspace in its heyday — has increased. Tumblr too became a smaller, less exciting place after it was purchased by Yahoo in No one at Yahoo seemed to know quite what to do with Tumblr — particularly its large community of adult content creators.
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