The flood of commentary speaks volumes of the stranglehold skin tone has had on the commerce around beautiful and desirable, blighting a nation of immense colour diversity. Published matrimonial ads routinely signal fair and wheatish complexioned as human shade cards. In a country of largely various shades of brown and black, skin tone decides roles — and if at all you can be an actor. Even for atmosphere artists or dancers in group film songs, a clear preference for white skin is visible in the market for Central Asian stars that flourishes in film city. Anchors of almost all news channels are flat white with the pancake and lighting.
Stock Photo - Isolated lovely and sexy young Indian girl
Glow and Lovely contains stearic acid , mainly sourced from animal body fats like lard which contain the highest amount of stearic acid by weight compared to plant-based fats. Marketing campaigns of the product have been criticized for promoting colorism. A fair skin is, like education, regarded as a social and economic step up. From Wikipedia, the free encyclopedia. Skin whitening cream popular in the Indian subcontinent.
Why not drop the product altogether? For years, these products have been circulating in markets, but it is only now that these companies have developed a conscience about their role in actively contributing to impossible beauty standards and fixation with fairness, especially in India. Apart from selective and superficial activism — they are mostly mum about matters back home, they are also all guilty of endorsing fairness and brightening creams. Hypocrisy much? This hype for fair skin affects dark-coloured women in India on a daily basis.